Press Releases

  SPRING NEWSLETTER - MAY 09, 2007  
     
 

Dear Valued Customers of Elite Screens,

The CEDIA Electronic Lifestyles (Spring) Show had its debut show was a great way to wrap up April and warm up for Infocomm. Since this was the show’s first year, the only thing we knew for sure was that it was going to be small. It turned out to be a great opportunity for displaying our current line of seating and speaker products from SolaraHome to a seriously interested crowd of no-nonsense custom installers/retailers. Elite Screens got to show off our new mount and screen products as well as answer a whole lot of questions about its new custom install division.

For our Custom Installers and CE Retailers only, we are launching our new ESCI Program. This is a special program implemented to provide dedicated high-end product exclusively for the custom install & CE retail sales channel. Membership requires an application pending authorization to become a member. Contact your Sales Rep. for more details, or visit www.elitescreens.com/ESCI.htm.

Products Update

New In-Stock, the Elite Spectrum Series, is an all-application entry level electric screen for the .com retail market. Each unit comes fully assembled and ready to plug & play. Features include an IR Remote Control, built-in Low Voltage Controller/Receiver and a 12V trigger port. The Spectrum Series comes in screen sizes from 84” to 125” in either a 4:3 or 16:9 aspect ratio. Prices are as low as $199 MSRP makes it a good replacement for the low-tech manually operated screens.

New Prime Vision Series Screens
The new Dream Window, Fixed Frame Screen from Elite Prime Vision Customers only, has a 3.5” Wide Black Velvet Frame, and is designed for easy assembly/installation in minutes. Another fixed frame product is the 2.35:1 (Cinemascope) format EZ Frame Screen that has the same features with the exception of its 2.36 inch frame width. Screen surfaces come in your choice of; CineWhite (1.1 gain white), CineGray (0.9 gain gray) and Power Gain Material (1.8 gain white) in either plain or perforated acoustic material. Select from our various sizes at 84” to 150” measurements that are in stock and ready to ship the same day.

The Next Generation of Home Series Screens for the Retail Market: With all new features, the Home2 provides even more value to our well-established premium grade screen. The Home2 comes with a new built-in 12V trigger connection for synchronized operation with your projector. The moisture-resistant aluminum casing has sliding L brackets for easy alignment with structure studs for wall or ceiling installations. We are now adding an extra RF remote to complement the existing IR control along with the addition of a Built-In Low Voltage Controller/Receiver. The fiberglass-backed screen material makes the screen material has always been popular for its exceptional flatness but now we provide a version in acoustic material. Models with an extra black top drop up to 30” are in stock. Ask about our Elite Prime Vision package with Universal Learning Remote and extended warranty.

Mounts at Amazingly Low Prices
As of April 2007, Elite Screens has been promoting a major price drop to promote their entire line of projector and display mounts. All mounts are designed and pre-tested with the highest emphasis on quality for the ProAV channel. New Elite Cantilever Mounts such as the EA310, 400 and 510 are in stock and included in this limited time promotion. Requests for demo / testing units are welcome.

Seating Is Moving Faster Than We Expected
Demand has completely outpaced our most optimistic sales predictions. The result is a large shipment of seating to relieve the overwhelming response from our Custom Install sales channel. All seating is currently sold exclusively through Elite Prime Vision’s ESCI program. The product design and manufacturing quality is superb with pricing that produces exceptional price point sales to satisfy the CE retailer and end-user alike.

In Case You Haven’t Heard, We Have Speakers
Our new series of Tower Speakers from SolaraHome’s sound division; SolaraSound, deliver the additional power needed for that extra kick in your sound system. For dynamic power delivery, it relies on two 6.5”-10” woofers and a 4”-5” mid-range driver with a durable and effective arrangement for superior sound output to accompany its increased product life. The 1” soft dome tweeter finishes the assemblage by complementing the exceptional smoothness with crystal clear high frequency reproduction. The bi-wiring on the tower units provides contrast in the pitch range to enhance sound clarity. The attractive concept of our tower unit’s case design will complement your media room aesthetics with four finishes to choose from. With a combination of all these features, SolaraSound’s new line of sourround sound products provides superior audio performance for your media enjoyment. Combine that with our new subwoofer, cenral and satellite speaker units and you have a high quality sound system at a remarkably attainable price.

Elite Screens Has a New VP
Elite Screens is proud to welcome Barry Coles into the ranks as our new company Vice President. Barry brings over eight years experience in the AV manufacturing industry. With extensive experience with product development, marketing and distribution, we are really looking forward to Barry’s insight and leadership. Welcome Barry.

Tradeshow Update:
CEDIA Spring was small but it is on our “must do again” list for next year. I have little doubt in its potential to be a great venue for the CE crowd out here in the west. The next show on our list is Infocomm in California. This will be on June 19-21, 2007 at the Anaheim Convention Center in California’s Walt Disney resort. This will be on our home turf so we plan to turn out in force for all of our dealers and CE retailers alike. Below are some of our newest items that will be featured at the Infocomm show..
A. In-Ceiling Trim Kits for motorized ceiling screen installations. This new product is a fantastic alternative for the DIY or custom installer to put a neat and easily manageable cover on your recesses ceiling installations.
B. X-Mask Auto-Masking Fixed Screen Kit – Turn your Elite 4:3 format Fixed Frame Screen into any aspect ratio required for your projection needs. This kit will convert your 4:3 Fixed Frame screen into a 16:9, 1.85:1 and 2.35:1 aspect ratio with the touch of a button.
C. Acoustic Screen Material: Everyone has been asking us to do this for a long time so here it is. Elite Screens has been well known in its quality and competitive pricing and we are now bringing you this long-awaited product with a great price point. We will show off 2 models with this acoustic material ( Fixed Frame and Tension Electric Screen) during the Infocomm show.
D. Speaker: SolaraSound will also show off premium internal wall and ceiling speakers, with our new product line. We are so confident that you will be impressed with the quality; we are offering a 5 year warranty to our sales channels just to prove its incredible quality.
E. Seating: We will bring a whole line of home theater seating from designated inline units to aesthetically pleasing media/family room product for multi-purpose functions. Ask about the Elysium and its ability to transform from family room sofa into the ultimate in luxurious home theater seating.
F. Our new Prime Vision "Dream Window" Fixed Frame will be present featuring a 3.5" frame that is black anodized with velour surfacing. Simplified material mounting, sliding brackets and a seamless breakdown configuration that drastically reduces shipping costs and storage issues without sacrificing the quality of the screen's manufacture.
G. QuickStand Folding large-frame portable presentation screen. We will be showing a 180" model with rear projection material to demonstrate the presence of this invaluable product for large group presentations.

Elite Screens Inc. Reseller Site, more update info. :
If you are Elite Screens Customer (distributor or resellers), please remember to login into our reseller side for more update info. (It includes specs. pictures, news releases and all marketing materials that you may need). Contact your Elite Screen Rep. For ID and Pass. Please keep this information confidential. Please contact us with any questions, interests or comments. As always your input is greatly valued.

Dave Rodgers
Marketing Manager, Elite Screens, Inc.

 
     
 
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