Elite Screens said it has established a new Custom Install Division called Elite Prime Vision. “We are no longer just selling piecemeal to the custom installer, but have dedicated product exclusively for them,” said Elite Marketing Manager David Rogers.

Through the new division, Elite will create a “dedicated” series of fixed-frame, motorized and auto-masking projection screens, mounts (through subsidiary UpRight Mounts) and high-end home theater seating and media room speakers ((through subsidiary SolaraHome/SolaraSound) exclusively for custom dealers.

Jerry Bashin, “a long-term specialist in the custom install/CE retail market” that “brings more than 20 years experience” will head the new division, said Elite.

From the editors of Custom Retailer.
April 02, 2007